ppanthika

PPANTHIKA

Work

Contact

SCB Easy

To evaluate the features and designs of this application to improve for a better user experiences.

Case Study

Redesign App

My Role

UX/UI Designer

Time Frame

Jun 2023

Project Overview

SCB Easy is a mobile banking application provided by Siam Commercial Bank which perform many transactions such as fund transfers, bill payments and account balances.

In this case study, my objective is to evaluate the features and designs of this application to improve for a better user experiences.

SCB Easy is a mobile banking application provided by Siam Commercial Bank which perform many transactions such as fund transfers, bill payments and account balances.

In this case study, my objective is to evaluate the features and designs of this application to improve for a better user experiences.

Why Redesign

I frequently use this mobile banking app and noticed some issues with the app's interface, which is complex and outdated. Therefore, I would like to redesign to improve and make it more user-friendly.

HOW DID IT ALL START

EMPATHIZE

User research:

At first, I started searching for review comments on the AppStore, where I found that many users were experiencing the same issues, including the lack of user-friendliness, complex navigation, and application crashes.

User interviews:

I conducted user interviews with 5 SCB easy app users to understand their specific needs and pain points. I asked them 5 questions aimed to identify the challenges they face and gather their feedback to improve application.

These are 5 questions for interviewing users:

How often do you use the SCB Easy app for transaction per week?

What are the primary transactions you typically used on the SCB Easy app?
Which specific section or feature of the app do you prefer the most, and why?
Which specific section or feature of the app do you least prefer, and why?
What additional features would you like to see on the home screen of the SCB Easy app?

These are 5 questions for interviewing users:

How often do you use the SCB Easy app for transaction per week?

What are the primary transactions you typically used on the SCB Easy app?
Which specific section or feature of the app do you prefer the most, and why?
Which specific section or feature of the app do you least prefer, and why?
What additional features would you like to see on the home screen of the SCB Easy app?

Problem statement:

What I find out from user research and interview:

The application has a confusing navigation system that make it difficult for users to perform certain transactions.

The lack of user-friendliness across pages confuses users.
The notification interface contains irrelevant messages mixed with financial transaction-related information.

What I find out from user research and interview:

The application has a confusing navigation system that make it difficult for users to perform certain transactions.

The lack of user-friendliness across pages confuses users.
The notification interface contains irrelevant messages mixed with financial transaction-related information.

Competitor analysis:

Direct Competitors

K PLUS

Strength:

Having a user-friendly interface that is easy to navigate and access transactions for users.

Conveniently viewing the account balances, transaction history and real-time notifications.
Strong security measures.

Weakness:

Limited features such as investment options

Depending on a stable internet connection
Mostly has an issue with transactions after midnight

Bualuang mBanking

Strength:

Providing many of banking services such as fund transfers, bill payments, etc.

Convenience of accessing banking services anytime and anywhere through their mobile devices.

Weakness:

Slow loading of the feed page and application crashes

Depending on a stable internet connection
New users can struggled with unfamiliar features.

Krungthai NEXT

Strength:

As a new version, it has a user-friendly interface and modern style.

Weakness:

Slow loading of the feed page and application crashes

Depending on a stable internet connection

DEFINE

User Persona:

After conducting user research and interviews, I created a user persona to better understand the specific goals and needs of the users, which helps in improving the application to a better version.