Travel-On
Travel-On
Travel-On
Planning time application that helps users arrive at their destination on time.
Planning time application that helps users arrive at their destination on time.
Planning time application that helps users arrive at their destination on time.
Senior Project
Senior Project
Senior Project
Chulalongkorn University
Chulalongkorn University
Chulalongkorn
University
My Role
My Role
My Role
UX/UI Internship
UX/UI Internship
UX/UI Internship
Time Frame
Time Frame
Time Frame
Aug 2023 - Nov 2023
Aug 2023 - Nov 2023
Aug 2023 -
Nov 2023
Project Overview
Project Overview
Project Overview
Travel-on is a planning time application that helps users arrive at their destination on time. It is advantageous to outsiders to navigate within a specific area.
Travel-on is a planning time application that helps users arrive at their destination on time. It is advantageous to outsiders to navigate within a specific area.
Travel-on is a planning time application that helps users arrive at their destination on time. It is advantageous to outsiders to navigate within a specific area.
My Contribution
My Contribution
My Contribution
I designed application interfaces and features that incorporate travel time reliability values to help users plan their trips more effectively, manage their time better, and arrive at their destination on time.
I designed application interfaces and features that incorporate travel time reliability values to help users plan their trips more effectively, manage their time better, and arrive at their destination on time.
I designed application interfaces and features that incorporate travel time reliability values to help users plan their trips more effectively, manage their time better, and arrive at their destination on time.
HOW DID IT ALL START
HOW DID IT ALL START
1
UNDERSTANDING
UNDERSTANDING
Traffic is a significant concern when it comes to travelling, especially in Bangkok. The unpredictability of travel times can greatly impact daily life, causing travellers such delays sometimes more than necessary.
Traffic is a significant concern when it comes to travelling, especially in Bangkok. The unpredictability of travel times can greatly impact daily life, causing travellers such delays sometimes more than necessary.
Discover:
Discover:
I conducted competitor and feature analysis about travel planning application, in addition to target customer analysis.
I conducted competitor and feature analysis about travel planning application, in addition to target customer analysis.
Competitor Analysis:
Competitor Analysis:
Direct Competitors
Google Maps
Strength:
Able to plan departure and arrival time in advance at any time.
Accurate and up-to-date information
Report traffic issues
Display multiple destinations
Weakness:
Overwhelming user interfaces for some users
Limited offline functions
Apple Maps
Strength:
Able to plan departure and arrival time in advance for 15 days.
Easy to use for IOS users
Real-time traffic information, including congestion, accidents, etc.
Able to ask Siri for directions
Weakness:
Outdated information
Misplaced landmarks
Indirect Competitors
Grab
Strength:
Estimated charge and travel time after booking.
Advanced booking up to 7 days
A double drop-off option
Weakness:
Limited availability in certain areas
LINE MAN
Strength:
Estimated travel time after booking
Real-time tracking
Find a taxi fast even during peak hours
Weakness:
Unable to plan a trip in advance
BOLT
Strength:
User-friendly interface, easy for users to book rides
Affordable price
Weakness:
Problems with payment processing
Feature Analysis:
Feature Analysis:
Features
Features
Set directions
Set directions
Set a time and date
Set a time and date
Set route options
Set route options
Location information
Location information
Report traffic issues
Report traffic issues
Measure distances
Measure distances
Estimated travel time
Estimated travel time
Saved places
Saved places
Add stop
Add stop
Navigation
Navigation
Notification
Notification
Extra time
Extra time
Google Maps
Apple Maps
Grab Driver
LINE MAN
BOLT
After analyzing the competitive and features of each application, I identified their strengths and weaknesses. The next step, I chose “area outsiders/first-timers” as the target users which I found to be most impactful.
After analyzing the competitive and features of each application, I identified their strengths and weaknesses. The next step, I chose “area outsiders/first-timers” as the target users which I found to be most impactful.
2
DEFINE AND RESEARCH
DEFINE AND RESEARCH
I focused on solving travel time planning issues in daily life by using the application to plan travel time in advance. The application displayed total travel time estimation data and the reliability of travel time in graphs to help users make informed decision.
I focused on solving travel time planning issues in daily life by using the application to plan travel time in advance. The application displayed total travel time estimation data and the reliability of travel time in graphs to help users make informed decision.
Define:
Define:
I created a customer journey map to guide users through their interactions with our application, ensuring a positive user experience.
I created a customer journey map to guide users through their interactions with our application, ensuring a positive user experience.
Customer Journey Map:
Customer Journey Map:
3
Solution
Solution
Visualize:
Visualize:
I used travel time reliability to visualize the uncertainty of travel time and designed an application prototype.
To visualize traffic congestion, I created a bar chart using of travel time index using PowerBI.
I used travel time reliability to visualize the uncertainty of travel time and designed an application prototype.
To visualize traffic congestion, I created a bar chart using of travel time index using PowerBI.
I used travel time reliability to visualize the uncertainty of travel time and designed an application prototype.
To visualize traffic congestion, I created a bar chart using of travel time index using PowerBI.
User Flow:
User Flow:
Sampling size:
Sampling size:
After completing the user flow design, I proceeded to design 2 prototypes and conducted an A/B testing. I divided the users, aged between 20-22 years, into two groups of 6 people.
After completing the user flow design, I proceeded to design 2 prototypes and conducted an A/B testing. I divided the users, aged between 20-22 years, into two groups of 6 people.
4
Design
Design
5
Deliver
Deliver
Deliver:
Deliver:
After testing both prototypes A and B, I found that prototype B had an average score of 84.13%, which was higher than prototype A with 11.45%. It showed that format B was a better and more understandable format. As format B was chosen, it was further analyzed during a web prototype user test with Google Analytics as the next step.
After using Google Analytics, I found that users spent 1 minute and 17 seconds using the application on average. It implied that users have relatively low engagement with the app.
After testing both prototypes A and B, I found that prototype B had an average score of 84.13%, which was higher than prototype A with 11.45%. It showed that format B was a better and more understandable format. As format B was chosen, it was further analyzed during a web prototype user test with Google Analytics as the next step.
After using Google Analytics, I found that users spent 1 minute and 17 seconds using the application on average. It implied that users have relatively low engagement with the app.
What’s Next ?
What’s Next ?
To enhance the application, a few features could be added to the application. This includes real-time navigation and the ability to set departure times. Additionally, users can add multiple destinations.
To enhance the application, a few features could be added to the application. This includes real-time navigation and the ability to set departure times. Additionally, users can add multiple destinations.
Conclusion:
Conclusion:
After finishing this project, I have learned more about user experience, which includes user flow design and A/B testing. However, my favourite part has always been designing the user interface.
After finishing this project, I have learned more about user experience, which includes user flow design and A/B testing. However, my favourite part has always been designing the user interface.